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02 / Sharper menu. Stronger margin

Menu Engineering & Commercial Performance

A good menu has to work for the guest, the kitchen, the team and the P&L. I combine sales data with operational reality to identify the decisions that will improve contribution without stripping the character out of the offer.

01

A good fit if

  • Your menu has grown without enough commercial challenge
  • Food or drink cost is moving in the wrong direction
  • You cannot clearly see which products create cash margin
  • The menu is difficult to execute consistently
02

What we’ll look at

  • Sales mix, popularity and cash contribution
  • Pricing architecture and value perception
  • Menu structure and guest decision-making
  • Recipe cost, waste, purchasing and production complexity
  • Practical menu changes the team can execute
03

What you leave with

  • A clear menu-engineering action plan
  • Better-informed pricing and product decisions
  • A healthier balance of guest appeal and contribution
  • Less avoidable complexity in service

Have a problem worth solving?

Let’s get underneath it.

Tell me what is happening in the business and what a useful outcome would look like. If this is not the right intervention, I’ll say so.

Start with the problem.

Tell me a little about what is happening. I read every enquiry and I’ll come back to you personally.

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